Becoming a Graphic and Digital Designer: A Guide to Careers in Design

Front Cover
John Wiley & Sons, 27. apr 2015 - 336 pages
Begin your graphic design career now, with the guidance of industry experts

Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

  • Learn how to think like a designer and approach projects systematically
  • Discover the varied career options available within graphic design
  • Gain insight from some of the leading designers in their fields
  • Compile a portfolio optimized to your speciality of choice

Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

 

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Contents

Social Innovation
148
Illustration Design
162
Fraudulent Graphic Designer
178
Crossing Disciplines sidebar
191
Eccentrics and Design Quirkiness
204
Celebrating Commercial
205
OvertheTop Digital D I
208
Getting an Oscar for Graphic Design
210
DESIGN EDUCATION
300
Old School New School
308
Developing the Right Attitude
314
Interfacing with
320
APPS That Track by David Carrollsidebar
327
Inspirations and Motivations
16
On Being a Graphic Designer
17
SelfishIn a Good
23

Designing Cooties
214
Speaking Frankly
217
What Comes Next
220
Disposable Ideas
221
Making Design Meals
224
Design Entrepreneurship sidebar
227
I Am Reckless
228
DIGITAL DESIGN
230
Interactive Multimedia Installations and Interfaces
232
Debugging the Language of DigitalJob Titles sidebar
233
Subverting the Mental
234
Demomaking for a Living
237
The New Motion
240
Popularity by J J Sedelmeir sidebar
241
Technologys Perks by J J Sedelmeir sidebar
242
Asking the Right Questions
243
Working for Google sidebar
245
Designing Apps for Mobile Devices
246
Between Text and Images
247
Always Learning
250
Designer as Accelerator
253
Digital Books and Magazines by Contemporary Artists
256
Typography on the Web by Jason Santa Maria sidebar
258
Games as Powerful Motivators
260
Girls and Games sidebar
262
Growing into a
265
Addicted to Startups
272
Using the Audience as Media
279
To Publish To Createa Public for Books
288
Foreword
viii
Geeks Programmers Developers Tinkerers
292
On Being SelfMotivated
27
Still Designing after All These Years
30
The Joys of Print Design
33
Starting A Studio or Working for Someone Else
36
Mapping Out the Future
37
From Boss to Employee
40
Working Holistically
43
Creative Space
46
Staying Independent
49
SmallIs Sensible
54
Championing Design
58
Whata Dream Client Looks Like
62
From Band Member to Design Leader
65
Balancing Studio and Home
68
One Person All Alone
72
Designing for Design Firms
74
Partners on Partnering
78
Not a Lot of Verbalizing
79
Sharing Responsibilities
82
How Partners Become Partners
86
Two Partners One Passion
90
At Present We Are Three
93
DESIGN GENRES
96
Letters and Type
97
Lettering as Art and Business
98
Theres a Type Designer in the House
100
Typography That Speaks
104
support wiley com for assistance 108 Ross MacDonald An Illustrators Passion for Type
108
For the Love of Type
112
How Many Typefaces Can You Love? sidebar
115
Copyright

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About the author (2015)

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

Bibliographic information