Design Currency: Understand, define, and promote the value of your design work
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.
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LibraryThing ReviewKasutaja arvustus - amanda_l_goodman - LibraryThing
Wonderfully designed, straight forward, with great examples of how design agencies met the narrow-focused goals (and often underfunded projects) of their clients. Read full review