Design Currency: Understand, define, and promote the value of your design work

Front Cover
New Riders, 30. mai 2013 - 99998 pages

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.

For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that.

In Design Currency, you will learn how to:

  • Leverage traditional design skills in new ways
  • Measure the value that your design work brings to a project
  • Articulate that value so that you can position yourself as a partner in the development process
  • Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
  • Generate business value by better identifying audience needs


 

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LibraryThing Review

Kasutaja arvustus  - amanda_l_goodman - LibraryThing

Wonderfully designed, straight forward, with great examples of how design agencies met the narrow-focused goals (and often underfunded projects) of their clients. Read full review

Contents

DEFINE VALUE
57
PROMOTE VALUE
125
Featured Contributors
217
Photo and Illustration Credits
218
Bibliography and Additional Resources
220
Authors Acknowledgments
222
Index
224
Copyright

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About the author (2013)

Jenn Visocky O’Grady is a professor at Cleveland State University, and Ken Visocky O’Grady an associate professor at Kent State University–both Ohio state schools where they launch the careers of design hopefuls and recent converts. They’re also principals at Enspace, and co-authors of The Information Design Handbook, and A Designer’s Research Manual. Accolades include recognition in such magazines and books as HOW, Print, Caffeine for the Creative Team, and The Layout Workbook. The pair strives to make academic concepts approachable while celebrating the power, impact, and potential of good design.

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