Design Currency: Understand, define, and promote the value of your design workNew Riders, 30. mai 2013 - 240 pages The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.
|
Contents
DEFINE VALUE | 57 |
PROMOTE VALUE | 125 |
Featured Contributors | 217 |
Photo and Illustration Credits | 218 |
Bibliography and Additional Resources | 220 |
Authors Acknowledgments | 222 |
Index | 224 |