Media Effects: Advances in Theory and ResearchJennings Bryant, Dolf Zillmann Taylor & Francis, 2002 - 634 pages This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second edition to 22 chapters from the original 16. All the chapters from the previous edition are included here, extensively revised and updated. Newly added chapters reflect areas of current or renewed interests in media effects study: media consumption and its underlying reception processes; intermedia processes; educational and prosocial effects; individual differences in media effects; new effects on issue perception; and third person effects. With contributions from some of the finest scholars in the discipline, Media Effectsserves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. As this area of study continues to evolve, Media Effectswill serve as a benchmark of theory and research for current and future generations of scholars. |
Contents
Chapter 1 News Influence on Our Pictures of the World | 1 |
Chapter 2 Exemplification Theory of Media Influence | 19 |
Cultivation Processes | 43 |
Effects and Underlying Processes | 69 |
A Synthesis | 97 |
Chapter 6 Social Cognitive Theory of Mass Communication | 121 |
Implications of the Elaboration Likelihood Model of Persuasion | 155 |
Chapter 8 Intermedia Processes and Powerful Media Effects | 199 |
Chapter 14 Media Influences on Marketing Communications | 353 |
Effects of Educational Television on Childrens Academic Knowledge Skills and Attitudes | 397 |
Theory Design Implementation and Evaluation | 427 |
Chapter 17 Effects of Media on Personal and Public Health | 453 |
Chapter 18 The ThirdPerson Effect | 489 |
Chapter 19 Individual Differences in Media Effects | 507 |
Chapter 20 The UsesandGratifications Perspective of Media Effects | 525 |
Chapter 21 Entertainment as Media Effect | 549 |
Chapter 9 Resurveying the Boundaries of Political Communications Effects | 215 |
Chapter 10 Effects of Media Violence | 269 |
Chapter 11 Fright Reactions to Mass Media | 287 |
Chapter 12 Effects of Sex in the Media | 307 |
Television Into the 21st Century | 333 |
Chapter 22 Social and Psychological Effects of Information Technologies and Other Interactive Media | 583 |
| 603 | |
| 629 | |
Other editions - View all
Media Effects: Advances in Theory and Research Jennings Bryant,Dolf Zillmann,Mary Beth Oliver Limited preview - 2002 |
Media Effects: Advances in Theory and Research Jennings Bryant,Dolf Zillmann,Mary Beth Oliver Limited preview - 2002 |
Common terms and phrases
accessibility action activities advertising agenda aggression American analysis Associates attention attitudes audience behavior Broadcasting campaigns cognitive Communication Research concept consequences consistent construct consumers cultivation direct discussion educational emotional evaluation evidence examined example experience exposure factors fear findings function greater groups Human images impact important increased individual influence interactive interest Internet involvement issues Journal judgments knowledge Lawrence Erlbaum Associates learning less marketing mass media McLeod measures media effects memory mental motivation negative occur opinion participants particular perceived perceptions Personality perspective persuasion Petty political positive presented Press priming problems programs reported responses role Sage selective sexual showed situations Social Psychology specific studies suggests television theory thoughts tion types understanding University variables viewers viewing violence watching York Zillmann