Gimme! The Human Nature of Successful Marketing

Front Cover
John Wiley & Sons, 11. mai 2007 - 240 pages
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
 

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Contents

Part II Lessons Learned and Following Our Genetic Wiring
129
GLOSSARY
207
BIBLIOGRAPHY
209

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About the author (2007)

John Hallward started his career with Procter & Gamble and Johnson & Johnson. He then cofoundedthe Canadian firm of Tandemar Research Inc., a leader in tracking advertising campaigns for top advertisers. After Tandemar was acquired by Ipsos, he went on to become Director of Global Product Development for Ipsos ASI, where he is also a member of the board.
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