Rethinking Cultural Policy

Front Cover
McGraw-Hill Education (UK), 16. märts 2004 - 192 pages
“a fascinating, thorough and expertly argued discussion of the modes and practices of cultural policy in an increasingly globalized and neoliberal world.”
European Journal of Communication

Rethinking Cultural Policy addresses issues concerning culture, economy and power in the age of new-liberal globalization. It examines how public cultural policies have been rationalized in the past and how they are being rethought. Arguing that the study of culture and policy should not be confined to prevailing governmental agendas, the book offers a distinctive and independent analysis of cultural policy.

The book examines a wide range of issues in cultural policy and blends a close reading of key theories with case studies. Topics covered include:

  • Branding culture and exploitation
  • The state, market and civil society
  • How visitor attractions such as London's Millennium Dome are used for national aggrandizement and corporate business purposes
  • Cultural development, diversity and ecological tourism in poorer parts of the world
This is the ideal introduction to contemporary cultural policy for undergraduate students in culture and media studies, sociology of culture, politics, arts administration and cultural management courses, as well as postgraduates and researchers.

From inside the book

Contents

Introduction
1
Chapter 1 CULTURAL ANALYSIS TECHNOLOGY AND POWER
7
Chapter 2 DISCOURSES OF CULTURAL POLICY
33
Chapter 3 CULTURAL POLICY PROPER AND AS DISPLAY
61
Chapter 4 RE THINKING CULTUR AL POLICY
92
Chapter 5 CULTURE CAPITALISM AND CRITIQUE
113
Glossary
143
References
149
Index
165
Back Cover
173
Copyright

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Page 41 - It is not that these cultural forms are 'above people's heads' but that it is a bourgeois culture and therefore only immediately meaningful to that group. The great artistic deception of the twentieth century has been to insist to all people that this was their culture. The Arts Council of Great Britain was established on this premise. And it is on the basis of the concept that if you educate people by constantly placing the art you wish them to 'appreciate...
Page 53 - The public sphere can best be described as a network for communicating information and points of view (ie, opinions expressing affirmative or negative attitudes) ; the streams of communication are, in the process, filtered and synthesized in such a way that they coalesce into bundles of topically specified public opinions.
Page 21 - But they are also the tools of what would be, in context, a short and successful counter-revolution, in which, under the cover of talk about choice and competition, a few para-national corporations, with their attendant states and agencies, could reach farther into our lives, at every level...
Page 23 - Toward the end of the second millennium of the Christian Era several events of historical significance have transformed the social landscape of human life. A technological revolution, centered around information technologies, is reshaping, at accelerating pace, the material basis of society.
Page 12 - What it means is that at most active social levels people are increasingly living as private small-family units, or, disrupting even that, as private and deliberately self-enclosed individuals, while at the same time there is a quite unprecedented mobility of such restricted privacies.
Page 23 - Economies throughout the world have become globally interdependent, introducing a new form of relationship between economy, state, and society in a system of variable geometry.
Page 24 - The potential integration of text, images and sounds in the same system, interacting from multiple points, in chosen time (real or delayed) along a global network, in conditions of open and affordable access, does fundamentally change the character of communication.
Page 21 - Over a wide range from general television through commercial advertising to centralised information and data-processing systems, the technology that is now or is becoming available can be used to affect, to alter, and in some cases to control our whole social process. And it is ironic that the uses offer such extreme social choices. We could have inexpensive, locally based yet internationally extended television systems, making possible communication and information-sharing on a scale that not long...
Page 42 - One result of this cultural policy-making tradition has been to marginalize public intervention in the cultural sphere and to make it purely reactive to processes which it cannot grasp or attempt to control. For, while this tradition has been rejecting the market, most people's cultural needs and aspirations are being, for better or worse, supplied by the market as goods and services.

About the author (2004)

Jim McGuigan is Professor of Cultural Analysis at Loughborough University. He has worked for the British arts Council and the BBC. His other books include: Cultural Popularism (1992), Culture and the Public Sphere (1996), Cultural Methodologies (1997) and Modernity and Postmodern Culture, Open University Press (1999).

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