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WorldCat.org

Foreword viii Glossary x Job Opportunities xii Job Seeking xii The Optimum Portfolio xiii First Impressions xiii One: Graphic Design 1 Inspirations and Motivations Michael Bierut: On Being a Graphic Designer 17 Stephen Doyle: Selfish-In a Good Way 23 Stefan Sagmeister: On Being Self-Motivated 27 Arnold Schwartzman: Still Designing after All These Years 30 Gail Anderson: The Joys of Print Design 33 2 Starting A Studio or Working for Someone Else Lynda Decker: Mapping Out the Future 37 Fernando Music: From Boss to Employee 40 Allison Henry Aver: Working Holistically 43 Romain Raclin: Creative Space 46 Alexander Isley: Staying Independent 49 Agnieszka Gasparska: Small Is Sensible 54 Bobby Martin and Jennifer Kinon: Championing Design 58 Antonio Alcalá: What a Dream Client Looks Like 62 Mark Pernice: From Band Member to Design Leader 65 Tamara Gildengers Connolly: Balancing Studio and Home 68 Araba Simpson: One Person, All Alone 72 Matt Luckhurst: Designing for Design Firms 74 3 Partners on Partnering Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79 Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82 Justin Colt and Jose Fresneda: How Partners Becomes Partners 86 Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90 Scott Buschkuhl: At Present We Are Three 93 Two: Design Genres 4 Letters and Type Marian Bantjes: Lettering as Art and Business 98 Andy Cruz and Rich Roat: There's a Type Designer in the House 100 Pierre di Scuillo: Typography That Speaks Up 104 Ross MacDonald: An Illustrator's Passion for Type 108 Roberto de Vicq de Cumptich: For the Love of Type 112 How Many Typefaces Can You Love? (sidebar) 115 5 Making Logos and Marks Mark Fox: The Mark Maker 117 6 Books and Book Jackets Scott-Martin Kosofsky: Making a Living Doing Books 123 Michael Carabetta: Books and E-Books 127 Paul Buckley: The Bookkeeper 130 Jim Heimann: Making Visual Books 134 7 Editorial Design Len Small: Print Is Bouncing Back 141 Susanna Shannon: Art Director Becomes Editor 144 8 Social Innovation Mark Randall: Citizen Designer 149 Bob McKinnon: Socially Impactful Design 154 9 Branding and Packaging Sharon Werner: Approachable Design 157 10 Illustration Design Michel Bouvet: Poster Man 163 Mirko Ilic: Design Is Like Classical Ballet 166 Steve Brodner: Graphic Commentary and Design 170 Steven Guarnaccia: The Old New Illustration 174 Neil Gower: Fraudulent Graphic Designer 178 Craig Frazier: Designing Pictures 182 Three: Transitional Design 11 Understanding Change Richard Saul Wurman: The Architect of Understanding 189 Crossing Disciplines (sidebar) 191 Petrula Vrontikis: Creating Interactions 193 Erik Adigard: The Experience of the Information 196 Véronique Marrier: Graphic Design as a Cause 200 Making Transitions: Returning to School with Barbara DeWilde (sidebar) 203 12 Eccentrics and Design Quirkiness Charles S. Anderson: Celebrating Commercial Art 205 Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208 Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210 Cary Murnion: Designing Cooties 214 Nick Ace: Speaking Frankly 217 13 What Comes Next Timothy Goodman: Disposable Ideas 221 Ryan Feerer: Making Design Meals 224 Design Entrepreneurship (sidebar) 227 Franco Cervi: "I Am Reckless!" 228 Four: Digital Design 14 Interactive Multimedia Installations and Interfaces Debugging the Language of Digital Job Titles (sidebar) 233 Jeroen Barendse: Subverting the Mental Map 234 Julien Gachadoat: Demomaking for a Living 237 Ada Whitney: The New Motion 240 Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241 Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242 Jean-Louis Fréchin: Asking the Right Questions 243 Alexander Chen: Working for Google (sidebar) 245 15 Designing Apps for Mobile Devices Sean Bumgarner: Between Text and Images 247 Michel Chanaud: Always Learning 250 John Kilpatrick: Designer as Accelerator 255 Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256 Typography on the Web, by Jason Santa Maria (sidebar) 258 Frédérique Krupa: Games as Powerful Motivators 260 Girls and Games (sidebar) 262 16 E-Commerce with a Soul Randy J. Hunt: Growing into a Job 265 Lucy Sisman: Online Editorial Ventures 269 Nancy Kruger Cohen: Addicted to Startups 272 17 User Experience Specialists Bruce Charonnat: Understanding Human-Computer Interaction 277 Michael Aidan: Using the Audience as Media 279 Hugh Dubberly: Mapping the Relationship between Ideas 282 Matthew Stadler: To Publish: To Create a Public for Books 288 18 Geeks, Programmers, Developers, Tinkerers Frieder Nake: Controlling Computers with Our Thoughts 293 Mark Webster: Iterations and Algorithms 296 Five: Design Education 19 Making Choices Andrea Marks: Old School, New School 308 Lita Talarico: Educating Design Entrepreneurs 311 Rudi Meyer: Developing the Righ Attitude 314 Lucille Tenazas: Idiosyncratic Contexts 317 Liz Danzico: Interfacing with UX 320 Allan Chochinov: The Maker Generation 322 David Carroll: Students and Surveillance 325 APPS That Track, by David Carroll (sidebar) 327 Appendix 1 College Directory 328 Appendix 2 Additional Reading 330 Index 332

"Building on the past successes of Becoming a Graphic Designer and Becoming a Digital Designer, this newly combined fifth edition addresses the demands of finding and succeeding at a design career in the 21st century"--Back cover

Becoming a graphic and digital designer : a guide to careers in design